Eden is your one-stop shop for office cleaning, IT support, handymen, and snack delivery. Everything you need to keep your office running smoothly.
Eden’s reps were doing manual data entry throughout their sales process.
They wasted hours searching for specific contacts, finding email addresses, suppressing data, and uploading CSVs, which meant lead volume was always inconsistent.
Personas automated the manual work of lead generation and created segmented audiences that were sent personalized email content based on their specific persona — defined by company size, industry, funding, office location, and more.
Eden’s reps no longer had to worry about data cleaning, CRM checking, and importing leads into email automation platforms.
Using the same team of sales reps, Eden now has a strong, consistent flow of 140 meetings every month.
It used to require a full-time marketer and two full-time sales staff to source leads, deduplicate them against existing opportunities, and manually sync them with their email automation platform.
But now the entire process is automated by Personas, and only requires a one-hour weekly management meeting.
Since working with Personas, revenue from outbound channels has grown 300%, without any additional staff.