Persona powered B2B lead generation

Startups need leads. Find them, reach them, close them.

Increase qualified meetings, reduce time prospecting, and increase revenue by targeting your company’s specific personas.

Get a Demo learn more

Keep your outbound engine running

The highly-targeted lead gen platform that integrates with all of your sales tools.

Source Leads Source Leads

Only source leads that match your ideal customer persona.

Based on filters like company size, technology usage, social profiles, department sizes & more.

It then pushes them directly into your personalized sales engagement campaigns.

Eliminate tasks that steal hours from your sales reps. Eliminate Tasks that steal hours from your sales reps.

Eliminate Tasks that steal hours from your sales reps.

Ditch the spreadsheets. No more list cleaning and lead deduplication.

Personas saves reps 10-22 hours per week compared to old-school manual lead selection.

A single integrated platform for lead management.

A single integrated platform for lead management.

Personas syncs bi-directionally with Salesforce, HubSpot, Outreach & more to ensure your lead data is always up to date everywhere.

It never sources leads you already have in your CRM or don't want to reach (like competitors or existing clients).

50+ Sales Tools 50+ Sales Tools

100+ Marketing Apps 100+ Marketing Apps

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Discover the ultra-specific audiences that drive sales.

Discover the ultra-specific audiences that drive sales.

Personas leads always come fully enriched with detailed company and contact data to identify which customer personas convert best, so you can double down on leads that will actually close.

 Build Buyer Personas Build Buyer Personas

 Target Key Accounts Target Key Accounts

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Industry-leading data quality.

Industry-leading data quality.

Our 210M+ leads (at 20M+ companies) are refreshed every 30 days — that's why we guarantee 95% data accuracy.

 20M Companies 20M Companies

 210M Contacts 210M Contacts

HOW PERSONAS WORKS (5 SIMPLE STEPS)

Create Your Buyer Personas

Step 01

Create Your Buyer Personas

Connect Personas to Your Content

Step 02

Connect Personas to Your Content

Start Targeting Key Accounts

Step 03

Start Targeting Key Accounts

Leads Drip Out Multi-Channel

Step 04

Leads Drip Out Multi-Channel

Sona Coordinates Everything

Step 05

Personas Coordinates Everything

CLIENT TESTIMONIALS

RECENT POSTS

Announcing Personas 2.0 — The Lead Gen Tool For Startups That Prevents Missed Opportunities
Announcing Personas 2.0 — The Lead Gen Tool For Startups That Prevents Missed Opportunities

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Listen up startups: Here’s how to discover and target your Ideal Customer Persona.
Listen up startups: Here’s how to discover and target your Ideal Customer Persona.

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B2B lead generation companies: The quick and dirty buyers guide
B2B lead generation companies: The quick and dirty buyers guide

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FREQUENTLY ASKED QUESTIONS

Faq
What is Account Based Sales / Marketing?

An 'Account Based' strategy involves focusing your sales and marketing efforts on a pre-selected group of companies, and systematically reaching them via multiple channels with highly personalized content. In Sona, we go a step further and organize the titles of potential leads into similar 'Personas' - allowing one to personalize content with less effort.

What exactly "is" Personas?

Personas is a B2B database with a software layer on top. It connects directly to your sales and marketing apps so it can coordinate and automate many different sales & marketing activities. Using Personas, companies can personalize much of a lead's interactions with their organization and brand - resulting in higher conversions and increased revenue.

I already have some leads. Why do I need Personas?

Personas is a B2B automation platform that allows teams to personalize their sales and marketing for specific companies and personas. It includes high-quality data (at no additional cost) but it is much more than a contact database.

How do you guarantee the data is accurate?

We guarantee a 95% or higher accuracy rate on data, and completely replace or refund any inaccurate leads. Our database is fully updated and refreshed every 30 days.

Improve sales efficiency with quality lead generation, email personalization, and seamless integration with all of your sales tools.

Request a Personas Demo.