The highly-targeted lead gen platform that integrates with all of your sales tools.
Only source leads that match your ideal customer persona.
Based on filters like company size, technology usage, social profiles, department sizes & more.
It then pushes them directly into your personalized sales engagement campaigns.
Eliminate Tasks that steal hours from your sales reps.
Ditch the spreadsheets. No more list cleaning and lead deduplication.
Personas saves reps 10-22 hours per week compared to old-school manual lead selection.
Personas syncs bi-directionally with Salesforce, HubSpot, Outreach & more to ensure your lead data is always up to date everywhere.
It never sources leads you already have in your CRM or don't want to reach (like competitors or existing clients).
Personas leads always come fully enriched with detailed company and contact data to identify which customer personas convert best, so you can double down on leads that will actually close.
Our 210M+ leads (at 20M+ companies) are refreshed every 30 days — that's why we guarantee 95% data accuracy.
Create Your Buyer Personas
Connect Personas to Your Content
Start Targeting Key Accounts
Leads Drip Out Multi-Channel
Personas Coordinates Everything
Switching to Personas easily quadrupled our qualified leads in a few months. It's been amazing."
Personas beats every other customer acquisition channel on results and price.
Personas enables me to get and send emails at scale without hiring a ton of staff to run the process. Very valuable.
An 'Account Based' strategy involves focusing your sales and marketing efforts on a pre-selected group of companies, and systematically reaching them via multiple channels with highly personalized content. In Sona, we go a step further and organize the titles of potential leads into similar 'Personas' - allowing one to personalize content with less effort.
Personas is a B2B database with a software layer on top. It connects directly to your sales and marketing apps so it can coordinate and automate many different sales & marketing activities. Using Personas, companies can personalize much of a lead's interactions with their organization and brand - resulting in higher conversions and increased revenue.
Personas is a B2B automation platform that allows teams to personalize their sales and marketing for specific companies and personas. It includes high-quality data (at no additional cost) but it is much more than a contact database.
We guarantee a 95% or higher accuracy rate on data, and completely replace or refund any inaccurate leads. Our database is fully updated and refreshed every 30 days.