Build audiences in Personas based on detailed company and contact filters, then use Outreach to match each persona with messaging that resonates.
Reps get targeted leads in their inbox every week which are automatically synced to your Outreach sequences, complete with custom tags and merge fields.
Choose fully-automated lead syncing or quickly check your leads before sending them to Outreach with the push of a button.
Automate the Outreach tasks that steal hours from your sales reps. Forget about list cleaning, drop the manual field mapping, and ditch CSVs altogether.
Easily send Outreach emails from multiple mailboxes in a round-robin format.
Leads are fully synced with Salesforce and deduplicated against your existing opportunities.
Personas works with nearly every B2B sales and marketing tool, either through native integration or via Zapier.
Switching to Personas easily quadrupled our qualified leads in a few months.
CO-FOUNDER & CEO, EDEN.IO