Why Your Startup Only Has Mediocre Clients (And How To Land Your First Unicorn)

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The art of stealing your competitors’ clients over cold email

Companies steal clients from their competitors all the time... so there is a way to do this successfully. This article explains the do’s and don’ts.

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Personas integrates with PersistIQ to find the perfect audience for your cold email outreach

This new integration discovers and sources the leads that are most likely to convert for your business.

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The lead generation experiment that got a Silicon Valley sales rep promoted

Sourcing leads and syncing them across all of your sales and marketing platforms is traditionally a manual and time-consuming process that decreases sales productivity and turns sales reps into part-time data entry folk.

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A nifty tool for calculating your Total Addressable Market (TAM), for B2B startup founders

As an early-stage B2B founder looking to raise seed funding, you won’t get too far with investors without first understanding your Total Addressable Market.

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How to scale up outbound sales with cold emails that feel personal

There’s one trick to making a cold email feel personal — to the point where it makes the person reading it truly feel like it was written for them. Can you guess what it is?

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Sending cold emails You may be in spam trouble and not even know it. Here's how to find out

This post will guide you through 5 checks you should run frequently if you’re sending cold emails to check if you’re in spam trouble.

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Hey there, early-stage B2B founder… are you doing cold email the wrong way?

Early outreach is about gaining a very clear understanding of exactly who your target audience is, so you can maximize your sales results later down the track.

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Why sales managers are turning to Personas’ new HubSpot integration for their lead gen (before vs. after case study)

Since Sona’s leads come fully enriched with everything from company size and industry to office location and funding, James can get a clear picture of which lead personas are driving growth. He quickly decides which audiences to double down on and which to ignore.

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Cold emails getting you into spam issues Here's how to fix it

Our guide will run you through the steps you need to take to ensure your emails start finding their way to the warm and fuzzy inboxes of your prospects once again.

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Featured Post

What We’ve Learned From Sending 306,660 Cold Emails For 108 Startups

The time has finally come to launch your new cold email campaign. You don’t know what kind of...

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