June 19 2019
The lead generation experiment that got a Silicon Valley sales rep promoted
Sourcing leads and syncing them across all of your sales and marketing platforms is traditionally a manual and time-consuming process that decreases sales productivity and turns sales reps into part-time data entry folk.
June 16 2019
A nifty tool for calculating your Total Addressable Market (TAM), for B2B startup founders
As an early-stage B2B founder looking to raise seed funding, you won’t get too far with investors without first understanding your Total Addressable Market.
June 15 2019
How to scale up outbound sales with cold emails that feel personal
There’s one trick to making a cold email feel personal — to the point where it makes the person reading it truly feel like it was written for them. Can you guess what it is?
June 14 2019
Sending cold emails You may be in spam trouble and not even know it. Here's how to find out
This post will guide you through 5 checks you should run frequently if you’re sending cold emails to check if you’re in spam trouble.
June 08 2019
Hey there, early-stage B2B founder… are you doing cold email the wrong way?
Early outreach is about gaining a very clear understanding of exactly who your target audience is, so you can maximize your sales results later down the track.
May 26 2019
Why sales managers are turning to Personas’ new HubSpot integration for their lead gen (before vs. after case study)
Since Sona’s leads come fully enriched with everything from company size and industry to office location and funding, James can get a clear picture of which lead personas are driving growth. He quickly decides which audiences to double down on and which to ignore.
May 23 2019
Cold emails getting you into spam issues Here's how to fix it
Our guide will run you through the steps you need to take to ensure your emails start finding their way to the warm and fuzzy inboxes of your prospects once again.
May 21 2019
Personas integrates with HubSpot Sales to make managing outbound campaigns dead simple
This new integration sources high-converting leads and loads them into HubSpot. But it doesn’t stop there...
April 23 2019
How to send cold emails without getting into spam trouble
It’s never fun getting caught in spam, but we’ve gotten pretty good at preventing spam triggers from destroying our clients’ outbound campaigns, and we’re going to share some uncommon tips that we’ve learned in this article.