How sales managers are saving their reps hours with Personas for Outreach

Just like the way Outreach automated the process of contacting leads and following up with them over multiple channels, Sona is automating the tasks that feed Outreach. Namely, lead generation and sales development.

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Meet Personas, the lead generation tool for automating targeted outbound

Sona automatically sources leads every Monday morning, based on each of your target personas, and syncs them with your sales engagement platform to save your reps hours of work.

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How Eden.io used Personas, Salesforce & Outreach to book 4x more meetings than the industry average

Here’s a story about how Eden.io quadrupled their weekly sales meetings in only a few weeks using the very same sales reps.

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How to stop sourcing leads from active deals in Salesforce

Not only does Sona completely eliminate the time-consuming CRM checking and spreadsheet management that drives sales managers insane… it also sources highly-targeted leads based on advanced filters.

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What we learned from analyzing cold email results from 250+ startups

If you’ve ever wondered what results you should be getting from your outbound campaigns, have a read.

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5 Outbound Sales Mistakes That Can Break Your SaaS Company

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Why Your Startup Only Has Mediocre Clients (And How To Land Your First Unicorn)

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The art of stealing your competitors’ clients over cold email

Companies steal clients from their competitors all the time... so there is a way to do this successfully. This article explains the do’s and don’ts.

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Personas integrates with PersistIQ to find the perfect audience for your cold email outreach

This new integration discovers and sources the leads that are most likely to convert for your business.

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The lead generation experiment that got a Silicon Valley sales rep promoted

Sourcing leads and syncing them across all of your sales and marketing platforms is traditionally a manual and time-consuming process that decreases sales productivity and turns sales reps into part-time data entry folk.

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Featured Post

What We’ve Learned From Sending 306,660 Cold Emails For 108 Startups

The time has finally come to launch your new cold email campaign. You don’t know what kind of...

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