July 10 2019
How to stop sourcing leads from active deals in Salesforce
Not only does Sona completely eliminate the time-consuming CRM checking and spreadsheet management that drives sales managers insane… it also sources highly-targeted leads based on advanced filters.
July 07 2019
What we learned from analyzing cold email results from 250+ startups
If you’ve ever wondered what results you should be getting from your outbound campaigns, have a read.
July 02 2019
Why Your Startup Only Has Mediocre Clients (And How To Land Your First Unicorn)
June 29 2019
The art of stealing your competitors’ clients over cold email
Companies steal clients from their competitors all the time... so there is a way to do this successfully. This article explains the do’s and don’ts.
June 19 2019
Personas integrates with PersistIQ to find the perfect audience for your cold email outreach
This new integration discovers and sources the leads that are most likely to convert for your business.
June 19 2019
The lead generation experiment that got a Silicon Valley sales rep promoted
Sourcing leads and syncing them across all of your sales and marketing platforms is traditionally a manual and time-consuming process that decreases sales productivity and turns sales reps into part-time data entry folk.
June 16 2019
A nifty tool for calculating your Total Addressable Market (TAM), for B2B startup founders
As an early-stage B2B founder looking to raise seed funding, you won’t get too far with investors without first understanding your Total Addressable Market.
June 15 2019
How to scale up outbound sales with cold emails that feel personal
There’s one trick to making a cold email feel personal — to the point where it makes the person reading it truly feel like it was written for them. Can you guess what it is?
June 14 2019
Sending cold emails You may be in spam trouble and not even know it. Here's how to find out
This post will guide you through 5 checks you should run frequently if you’re sending cold emails to check if you’re in spam trouble.