How to stop sourcing leads from active deals in Salesforce

Not only does Sona completely eliminate the time-consuming CRM checking and spreadsheet management that drives sales managers insane… it also sources highly-targeted leads based on advanced filters.

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What we learned from analyzing cold email results from 250+ startups

If you’ve ever wondered what results you should be getting from your outbound campaigns, have a read.

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5 Outbound Sales Mistakes That Can Break Your SaaS Company

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Why Your Startup Only Has Mediocre Clients (And How To Land Your First Unicorn)

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The art of stealing your competitors’ clients over cold email

Companies steal clients from their competitors all the time... so there is a way to do this successfully. This article explains the do’s and don’ts.

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Personas integrates with PersistIQ to find the perfect audience for your cold email outreach

This new integration discovers and sources the leads that are most likely to convert for your business.

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The lead generation experiment that got a Silicon Valley sales rep promoted

Sourcing leads and syncing them across all of your sales and marketing platforms is traditionally a manual and time-consuming process that decreases sales productivity and turns sales reps into part-time data entry folk.

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A nifty tool for calculating your Total Addressable Market (TAM), for B2B startup founders

As an early-stage B2B founder looking to raise seed funding, you won’t get too far with investors without first understanding your Total Addressable Market.

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How to scale up outbound sales with cold emails that feel personal

There’s one trick to making a cold email feel personal — to the point where it makes the person reading it truly feel like it was written for them. Can you guess what it is?

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Sending cold emails You may be in spam trouble and not even know it. Here's how to find out

This post will guide you through 5 checks you should run frequently if you’re sending cold emails to check if you’re in spam trouble.

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B2B lead generation companies: The quick and dirty buyers guide

When it comes to b2b lead generation companies for your startup, you’ve got a ton of options....

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