When we were a consultancy, our secret sauce for improving outbound conversion was the unique way that we combined hyper-targeted leads with automated email personalization. We offered an end-to-end service that allowed sales teams to sit back and wait for qualified meetings to appear in their inbox every week.
Our focus has always been on startups. It’s a space we know, love, and understand deeply. In the startup arena, we’ve learned how to reach the right prospects at the right time with the right message, and we wanted to offer that experience to a larger audience by transforming our expertise into a scalable product.
Today we offer the same end-to-end sales automation service that we offered at HipLead, except as a SaaS platform that integrates with all of your sales tools to massively simplify your outbound process. It pushes leads that tightly match your Ideal Customer Persona directly into your email campaigns and does the work of several SDRs (list cleaning, deduplication, CRM uploading, etc.) to allow your reps to focus entirely on selling to qualified leads.
The accuracy and quality of our lead targeting allows small startups with a handful of sales reps to compete with even the largest SDR teams. Our clients are seeing year-on-year growth as high as 4X and attributing half of their revenue to the leads delivered by Personas.
We're The Experts on Outbound.
Co-Founder & CEO
Co-founder & CTO
VP of Marketing
Head Of Client Services
Director of Operations & Special Projects
Project Manager & Operations
Senior Data Analyst
Marketing Operations Associate
Report Generation Specialist
Since working with HipLead, revenue from outbound channels has grown 300%, without any additional staff.