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What if you could give your sales teams only the good leads?

Tap into our massive B2B lead database by defining your ideal customer personas and letting leads fill your pipeline.

We've helped these amazing companies grow.

Continuously feed your sales team fresh leads.

More responses.

Get more engagement from your outbound campaigns by tailoring your messages to match your personas.

Experiment quicker, find copy that resonates faster.

More conversations.

Narrow in on the personas that are most likely to convert right now.

Use precision targeting to talk to prospects about their most important pain points.

Persona based prospecting.

Stop list building one-by-one. Define your customer personas and let our app automatically search, sort, and fill your pipeline from our proprietary database.

Build customer personas
210M B2B Contacts

Ultra-specific filtering.

Forget unqualified leads that don't convert. Our app gives you the ability to be incredibly precise.

40+ Criteria Filters
20M Companies

Seamlessly connect your outbound tools.

Automatically send leads to your outbound campaigns and synch them with your CRM for enrichment and suppression.

100+ sales & marketing apps
Outbound integration

Getting started couldn't be easier.

Step 01

Create Your Buyer Personas

Step 02

Set your budget and lead volume

Step 03

Connect your outbound tools

Step 04

Start filling your pipeline

Step 05

Outperform competitors

CLIENT TESTIMONIALS

Switching to Personas easily quadrupled our qualified leads in a few months. It's been amazing."

Joe Du Bey

Co-Founder & CEO at Eden.io

Personas beats every other customer acquisition channel on results and price.

Vladik Rikhter

Founder of Zenput.com

Personas enables me to get and send emails at scale without hiring a ton of staff to run the process. Very valuable.

Dan Murphy

Founder of Zenput.com

Switching to Personas easily quadrupled our qualified leads in a few months. It's been amazing."

Joe Du Bey

Co-Founder & CEO at Eden.io

Personas beats every other customer acquisition channel on results and price.

Vladik Rikhter

Founder of Zenput.com

Personas enables me to get and send emails at scale without hiring a ton of staff to run the process. Very valuable.

Dan Murphy

Founder of Zenput.com

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FREQUENTLY ASKED QUESTIONS

What is Account Based Sales / Marketing?

An 'Account Based' strategy involves focusing your sales and marketing efforts on a pre-selected group of companies, and systematically reaching them via multiple channels with highly personalized content. In Sona, we go a step further and organize the titles of potential leads into similar 'Personas' - allowing one to personalize content with less effort.

What exactly "is" Personas?

Personas is a B2B database with a software layer on top. It connects directly to your sales and marketing apps so it can coordinate and automate many different sales & marketing activities. Using Personas, companies can personalize much of a lead's interactions with their organization and brand - resulting in higher conversions and increased revenue.

I already have some leads. Why do I need Personas?

Personas is a B2B automation platform that allows teams to personalize their sales and marketing for specific companies and personas. It includes high-quality data (at no additional cost) but it is much more than a contact database.

How do you guarantee the data is accurate?

We guarantee a 95% or higher accuracy rate on data, and completely replace or refund any inaccurate leads. Our database is fully updated and refreshed every 30 days.

Improve sales efficiency with quality lead generation, email personalization, and seamless integration with all of your sales tools.

Request a Personas Demo.

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